Posts Tagged ‘loop’

6 Feb 2013
0

Is Your Brand a Social Media Introvert?

In other words, do you only talk about your brand’s features and benefits on social media or do you connect with your audience by getting them to talk about themselves?

For a brand’s audience to connect with your brand it has to be more than all about your company, your product, your service – it has to be all about your customer.   Connect with them socially on social media and connect with them on their terms – not yours.

Start a dialogue with them that’s personal—one that speaks “to them” instead of “at them”— and places their passion and interests over yours.

You’ll soon realize it’s not a conventional strategy…and that’s a good thing. I think most of us are used to a “look at us” approach to marketing that’s now really reached a saturation point with consumers.

Why not actually start a dialogue that matters to your customer? The end result is better than any self-promotion you could do.

Make it more about your customer and see if they don’t reward you for it.

10 Dec 2012
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What’s the Deal with These Parades?

I attended a number of Christmas parades for clients this past weekend and while I was getting ready for them, I had a handful of people come up to me and say, “What’s the deal with these parades?”

When I asked them what they meant, they replied with a couple of very honest questions: Is it really worth it for these companies to be in these parades?  Do people even pay attention to your brand and remember you were in the parade in their local community?

Okay – I get the question now – my answer is – OF COURSE it matters!

Parade participation is PR.  If you (or your marketing firm) has done its job, then the image of your brand should flash on like a light bulb when people see your float or billboard…or any other tool you use to build public awareness.

Marketing is focused on building awareness in order to drive consumer interest to your brand.  After that, you must build desire and ultimately ACTION – ginning up enough interest for your customer to actually purchase your product or service.  This is the same for B2B and B2C.

So…to answer the question, “What’s the deal with these parades?” The deal is I am putting my company front and center of consumers and giving them something…clever, creative, and occasionally soul stirring…to talk about. When I do, I’m creating buzz and inevitably sparking their interest to buy my product or service.

That’s the dealio.

My question to you is… what little something are you giving consumers to talk about?

19 Nov 2012
1

Is it worth it?

Whether you realize it or not, graphic design is everywhere.  The menu boards of the fast-food restaurant you’re stopped at on your way to work, the green-logoed coffee cup you’re holding, even the look of the software interface you’re using to read this!

Even if you’ve never had any artistic training, you are an excellent judge of good design.  You make thousands of choices every day based on the way things look or appeal to you.  So why would you ever settle for less than great design when it comes to the branding of your company?

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I can’t tell you how many people I’ve talked to who hold the perception that if you can operate design software, you can create a print layout, a sign, or a web site.  While technically this is true, the design will certainly suffer.  Just being able to use software does not make one an artist.

And while certainly people who hold this perception and act on it, may be themselves good judges of design in the world, there seems to be a blind spot when it comes to using software and putting on the hat of “graphic designer.”  For some reason they cannot look at the brochure they just created in MS Word and realize that it will not help their brand message, but in fact, hurt it.

Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all.

Douglas Martin

For the same reason you can look at a flyer on your front door and decide whether a lawn company is legitimate or not, everyone else can look at your self-created design and come to the same conclusion.

Good design not only completes your brand messaging, but it also legitimizes your business.  It says that you’re doing well, you’re sturdy and dependable, and that you value your business and its customers.  Good design gives people the perception that you are sticking around, that you’ll still be here next week or next year and they can feel good about spending their hard-earned dollars with you.

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The people who think you can just use software and create your own layouts are doing themselves a disservice when it comes to graphic design.  The old adage is true: You get what you pay for.  A true graphic designer is an artist that can skillfully weave your brand message into a visual form that paints your company in a favorable light with your customers.  We are all judges of good and bad design, and therefore we judge the quality of the companies we do business with based on their brand image.

It takes an artist to create successful brand imaging and yes, it does cost money for a good artist.  I see it as an investment, banking that it will attract customer dollars versus pushing away customers with bad design.  So the question is, is it worth it?  It’s up to you: how do you want your brand to be perceived?

 

1 Nov 2012
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Proof of the Loop

Brands must continue to innovate.  It’s not enough to be innovative once.

After brands innovate they should implement that innovation on all levels of their organization to determine how it affects sustainability.  Measure those results and make adjustments.

That is what pr loop is all about.  We are not just a tulsa marketing and pr firm earning a retainer for services rendered.  We are in the business of creating sustainable growth or revenue for our customers through continued innovation, measurement and adjustment.  It’s the loop and it’s what we’re known for. It’s what gets us out of bed in the morning.

Big props to Reasor’s Foods with the opening of their new store in Bixby, OK.  It seems to me Jeff Reasor wasn’t satisfied with doing business as usual, instead he opened a store that is a gamechanger in Tulsa and possibly the industry.  Good work Reasor’s.

See the story here from KOTV, The News on 6.